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In what areas is running SMM specialist?

First of all, it monitors social media. Those. It gathers and analyzes the necessary information needed for a decision on how to develop your brand in social networks.
SMM manager studying the target audience.
Analyze competition for the further development of PR activities
Quickly responding to the evolving around a product, service or company discussion.
He draws the audience into the community for loyalty to the brand or company.
Manager SMM promotion in social networks helps to bring new products to market.
It also seeks and identifies the key benefits of a product or company, any person or service. All this helps to increase brand recognition and memorability.
Another SMM Marketing Manager establishes and collects feedback from members of the community or group.
Close to this area, and customer support. Those. must be systematically advise consumers of your product or brand. In addition it reduces the cost of customer support through a call center or customer service
In addition, the work of SMM management includes responding to user comments or members of the community in time to reduce or neutralize the negative, able to ruin the reputation of the brand
Also SMM specialist should unobtrusively influence and shape public opinion through the placement of information and PR materials of social networks.

A very important area of ​​work of the expert - is to create a strategy.