I named the
blog Social media marketing, because I plan to tell in a blog on the progress
of educational services through SMM.
In this
article I will tell you why it is important to talk about educational services
in social networks, why you should establish communication with the audience is
in the network, and give you a link to the article, the opinion of experts who
support this point of view.
Today, you
will not be promoted to: food, cars, phones, even educational services -
promote all through social networks and sites. Look for online your target
audience, customize communication with her, invite her to a community of
interest among the audience that she was interested and that her care.
Look for
students to seminars, master - classes, workshops, training programs at the
University of networks. That's what experts advise, and makes the most
successful companies and universities around the world. Here are some opinions
of experts who claim that the audience look at the training program on the
network is correct.
This 2 opposing views - that they are interesting.
The first
opinion says: Today it is difficult to meet a person not familiar with the
Internet. The number of people connected to the global network is growing every
day, and with it, the Internet itself is rapidly growing. Opportunities
worldwide network now actively trying to apply in modern Russian education.
Blogs, wikis, social bookmarking, learning online communities are widely used
in educational practice of high school. However, the popular virtual social
networks ("Odnoklassniki", "in contact") in domestic
education resources are perceived as having only entertainment information in
the context of which is not suitable publication of educational material, and
especially the organization of training activities.
However,
social networks are one of the most popular services that hold the attention of
most of the Internet audience. Despite the fact that the virtual social
networks were first introduced the Internet audience in the United States, in
our country, they have won the greatest popularity. According to the company
comScore, in May 2009 the Russian Internet users was carried out on such sites
an average of 6.6 hours a month looking at this for 1307 pages. For comparison:
in the global scale users spend on social networks by an average of 3.7 hours
per month browsing on page 525.
Thus,
social network resembles a country where "inhabited",
"occur" and "communicate" the inhabitants of the planet,
which otherwise would not have had such an opportunity. Also, it is not
necessary to say that in social networks every day, every minute, every second
takes a massive ongoing exchange of information - from personal, such as
personal records, photos, videos and information of another plan - the latest
news, articles, political and educational seminars , but just about everything
your heart desires - it is easier to list what social networks do not have than
what is there.
According
to the holding Romir, the most famous social networks in Russia are
"Classmates", "in contact", "My World", and
"in contact" has a more youthful audience. The share of the youngest
respondents (14 to 17 years), registered in the network, was 93%, and
10-14-year-old users - 85%. Also, "in contact" is the leader on a
visit to the project activity users: 45% registered on this website, visit it
daily, and 70% of them - more than once a day. Each third party "in
contact" spending per visit than half an hour of his time.
Based
on the data, it is logical to assume that social networking is the most popular
and interesting social resource for students. Also, with all the confidence we
can say that no repressive methods of dealing with social networks among
students can not succeed. In this regard, a reasonable question arises: is it
possible to treat social networks as a tool to achieve educational goals today?
However, this issue until now has not been put to public discussion of society.
Meanwhile, this problem is directly or indirectly affected by the vast majority
of people in our country, of which about 90 million are active users of the
Internet and social networks. Educational institutions in the majority of cases
remain aloof from the discussion of this urgent problem. In view of the above,
a serious problem that needs to be put to a broader discussion of the public, I
believe the following: the possibility of using the potential of social
networks in the formation of students in modern Russia.
Of course
in addition to the networks of the interests of users and providers of leisure
activities, there are specialized social networks for students (vmesti.ru,
scribbler.ru). The latter, despite the convenient functionality of specialized
training, are not yet able to compete with entertainment networks. This
prevents so-called "network effect", when a man, covered with a
network of contacts and friends, do not leave the usual social network. In
addition, resources, positioning themselves as educational, natural cause
rejection in the classroom and require extra effort from teachers for the
introduction and retention of students in the new network space. Therefore, as
a basis for building a network learning community more productive use of the
more popular social networks.
Such
networking technologies such as forums, blogs, wikis, educational portals and
automated system of distance learning, possessing undoubted didactic and
methodological advantages inferior social networks in terms of involvement of
users in their communication space, as well as compliance with the
intellectual, creative and social needs. Formation of bases of information and
communication culture among pupils and students today, unfortunately, is not on
science lessons and using high-quality network of educational resources created
by teachers, but in the space of one or another social network. Most often it
is the first site, which learn to use a child caught in the Internet. And the
pedagogical design that carefully builds us in creating the network of learning
resources, is not always clear to students. Teachers have to spend extra
efforts to build students' skills in their new educational environment.
Students in this situation are forced to seek a compromise between the familiar
and comfortable for them, virtual habitat and new educational space in which it
invites the teacher.
Despite the
fact that this problem has not yet been widely discussed in our country, it has
caused a wide resonance in the discussion in the US and Europe (because the
problem is global in nature). So cited significant "pros" and
"cons" of using social networking in education. Let's try to mark
these positions as well as consider a small experience of social networking in
education in our country.
Among
the advantages of the use of social networking in education include the
following:
· Clarity
of ideology and social networking interface, most of the online audience can
significantly save time, bypassing the stage adaptation of students to the new
communication space. A realization of the needs of students and the desire to
communicate in a team of peers living increases their motivation to learn
• The use
of virtual learning groups, technology forums allow all participants independently
or together to create a network training material: glossaries, articles,
discussions, multimedia library, etc.. This encourages independent cognitive
activity, reducing production cycle to obtain a specific intellectual or
creative result, helps to improve the skills of all-round evaluation and
comparison of the information received.
• A high
level of interaction between the teacher and the student ensures the continuity
of the learning process. Discussion of theoretical issues of the course and project
work the students goes beyond the time limit sessions, which increases the
effectiveness of training.
•
Multimedia communication space is extremely easy loading and viewing in a
virtual study group video and audio, interactive applications.
· The possibility
of combining individual and group forms of work contributes to greater
understanding and learning, as well as alignment of individual educational
trajectories.
As
problematic issues when using social networking in education should be noted:
· Low level
of motivation and ICT competencies of teachers, not allowing them to actively
use social networks in their professional activities;
· A high
degree of effort to organize and support the educational process in terms of
lifelong learning for the teacher;
· Frequent
lack of public access to social networks from the classrooms of schools.
These
problems were solved in other countries by improving ICT competencies of
teachers in training programs; further study of pedagogical possibilities of
social networks; development and testing of effective methods of their
application in the educational space; material and moral encouragement of
teachers through competitions of methodological developments using social Internet
resources in education: http://novaya-shkola.su/svezhie-stati/socialnye-seti-v-obrazovani-utopija-ili-realnost.html
And another
opinion:: At the round table on the topic "Social networks and cultural
and educational processes in the modern society" on November 23 brought
together representatives of educational institutions, the administration of
social networks, experts in the field of contemporary art. The meeting took
place within the walls of the administration of the Frunze district of St.
Petersburg. The lively conversations gathered figured out how it should treat
this social phenomenon and whether its use in the educational process. It was
organized by the administration of the Frunze district, the news agency
"Northern Star", International Foundation for Culture and Education,
the first communication art agency «RIZOMA» with the information support of the
newspaper "St. Petersburg Gazette of high school." The round table
was held in the framework of the festival "Avatar. Art of 2.0 "and on
the eve of the World Day information.
Leading the
round table Sergey Matvienko and Olga Zyabchuk, welcoming the audience, he
explained: "Information and educational process today is inextricably
linked with social networks. Here we consider the pros and cons of social
networking, how to use them and what to exclude. " Numerous social
networks today have a large audience among Internet users
"VKontakte", "Classmates», «Facebook» - the largest networks
operating in Russia.
Alexander
A. Markov, a. Nd. n., Associate Professor, Head of Department SPbGIEU
("IN-Æåêîíÿ") convinced that "social networks are not yet fully
able to enter into the structure of higher education." He stressed that
young people who are in the network, it did not know some information, but more
often simply communicate with each other. " Alexander A. noted that
personal contact teacher and the student learning process for effective Web can
not replace.
AV Ivanov,
President of Publishing and Printing Association of Universities of Russia,
professor of STU
Agreed with
him Alexander Ivanov, d. M. Sc., President Publishing and Printing Association
of Universities of Russia, Head of Department, Professor STU. He thanked the
organizers for the fact that they raised such a vital topic. Alexander said:
"Today, if an employer discovers that a diploma obtained by distance
learning, the applicant is denied a job." He stressed that he is a person
of many social networks, but pointed out that "social networks are
stealing time from the students." The development of social networks - this
is inevitable, but their existence - reality, but their use has several
important points. In social networks people easily manipulated, violated
confidentiality, there is no guarantee the reliability of information, the
dominance of advertising. Alexander noted that the topics for which there
communicates youth, far from education. The professor said that we are on the
threshold of the information explosion and we today need to learn how to use
social networks efficiently.
Leading
Sergey Matvienko noted that there are many positive aspects and the existence
of social networks. Agreed with him once Rapporteur Anastasia Goncharuk,
Marketing Specialist Site Geometria. ru: «Social Network - a tool for
communication. The phenomenon, which 10 years - is still a developing story.
": http://gpupress.ru/pressa/71-obrazovanie-i-sotsialnye-seti-protivniki-ili-soyuzniki.html
Each of
their rights.
In the next
post, I'll describe what methods you can use to work in a network with the
audience.
What you
think: is it possible to invite to training and trenigi students in social
networks or the use of traditional advertising?
