Manager SMM: the list of necessary knowledge. Duties of SMM-manager.
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Social Media Marketing is aimed at the promotion of goods and services posted on this site, in social networks, forums and blogs to make them recognizable and attract targeted visitors - consumers, customers and so on. Often confused SMM-operation with SMO. However, these are two completely different areas of work designed to achieve the same goal - the promotion of the brand. Unlike SMO Marketing in social networks do not involve any work directly with the company's website, its content, transformation and optimization. All work is done on the outside of the site and is in communication with a potential audience, attracting new subscribers to the site and future customers, as well as smoothing the conflicts arising around the company / brand / product by competent responses to negative reviews / comments.
I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
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